Tuesday, November 06, 2007
I love BNE
Brisbane City Council is soon to launch (here and here and here) its “green heart citysmart” campaign to make Brisbane Australia’s most sustainable city and to make it carbon neutral by 2026.

The CitySmart campaign will promote all of Council's sustainability initiatives and encourage people to get involved in use less power and water, recycling and reducing demand for motorised transport.

The campaign’s rallying call is a simple and powerful logo, design to instil pride in the city from its residents, featuring a green heart and the letters of Brisbane International Airport’s shorthand designation.

The green heart citysmart campaign has been accused of being a copy of New York City’s “I love NY” brand, which is specifically targeted at attracting tourists to the famous city.

Is the logo a copy? I dunno. I’ll leave that up to you:



Lawyers reckon it’s good to go.

There will soon also a website that may or may not be exactly the same as the Australian Conservation Foundation’s http://www.whoonearthcares.com.au/

All in all, I’m confused with the whole thing. I’m never quite sure whether I should be looking for my greenhouse information at ClimateSmart (Queensland government), ClimateClever (Commonwealth government) or CitySmart (Brisbane City Council).

Labels: Brisbane City Council, citysmart, climate change, global warming

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