Tuesday, October 11, 2005
easypc training goes live
We have stumped up a fair bit of cash to get in the Yellow Pages; and the ad looks great - and it is pretty prominent too. There will also be some classified ads in the local newspapers over the next few weeks which should drum up some business before Christmas.
But it seems impossible to gauge how successful advertising will be. A lot seems to rest on gut feeling – how you personally see the ad and whether you would expect to see this kind of advertising in this type of publication.
We also need to come up with some strategies to drive internet traffic to the site. Google have a decent referral service, which costs you per click-through they generate, but search engine optimisation seems hit and miss.
It is rumoured that Google’s ranking algorithms give a lot of weight to the number of external links into your site, as well as the usual content indexing and meta tags.
This appears to make it difficult for establishing business to get up there towards the top.
Not only must they wait until their own pages are crawled and indexed, but you also rely on external pages with the links to be crawled and indexed again. To rank highly on Google, you need a pretty aggressive marketing campaign.
Anyway, here’s one link for Google to count:
Anyone else wishing to see easypctraining pushed up the Google rankings, please feel free to link also.
easypc training goes live
Posted by Living with Matilda at 3:51 PM
We have stumped up a fair bit of cash to get in the Yellow Pages; and the ad looks great - and it is pretty prominent too. There will also be some classified ads in the local newspapers over the next few weeks which should drum up some business before Christmas.
But it seems impossible to gauge how successful advertising will be. A lot seems to rest on gut feeling – how you personally see the ad and whether you would expect to see this kind of advertising in this type of publication.
We also need to come up with some strategies to drive internet traffic to the site. Google have a decent referral service, which costs you per click-through they generate, but search engine optimisation seems hit and miss.
It is rumoured that Google’s ranking algorithms give a lot of weight to the number of external links into your site, as well as the usual content indexing and meta tags.
This appears to make it difficult for establishing business to get up there towards the top.
Not only must they wait until their own pages are crawled and indexed, but you also rely on external pages with the links to be crawled and indexed again. To rank highly on Google, you need a pretty aggressive marketing campaign.
Anyway, here’s one link for Google to count:
| http://www.easypctraining.com.au |  |
Anyone else wishing to see easypctraining pushed up the Google rankings, please feel free to link also.
Posted by Living with Matilda at 3:51 PM
Disclaimer:
| I am employed by Brisbane City Council. All views expressed in this blog are my own and in no way reflect the views of my employer. |
Weasel Word(s) of the day:
From WeaselWords.com.au
0 Comments:
Post a Comment
<< Home